Don’t Waste Your Title!

Guerrilla Theatre

Art_of_the_Title_01

How important do you think the title of your work is?  From the producer’s point of view it is one of the key’s to a show’s success.  Yes, you need a solid play, well written and flushed out, a talented cast, direction, design, yet once all those things are done and you have a show ready to open, this is usually when people realize the importance of their title…

When you are dealing with marketing and publicity the title becomes crucial.  If your show gets into the theatre listing section in your local paper, or on any websites the first thing people will read is the title.   If your title intrigues them they will continue to read the one or two line description of  your play and decide from there to check out the website (then maybe the show).  The same is true if you get into a theatre…

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